Alexander Wang annouces H&M partnership at Coachella with Huge Bash! Katy Perry, Iggy Azalea PICS inside

They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.” – Alexander Wang on his collaboration with H&MAlexander Wang has always been irreverant, forward-thinking and sleek with his designs. Who else would make for a better partner for H&M’s next design collaboration? Announcing their new venture with a special event at Coachella, rock star fashion truly collided with rock stars at what has arguably become the world’s most important music festival. This was the ideal place to make a weekend splash as the news has hit every major outlet from this weekend coming into Monday.

Following successful partnerships with highly-lauded European designers such as Isabel Marant, Wang will mark the first time H&M has partnered with an American. Per H&M, “Alexander Wang will propose a new take on the lifestyle product offering that goes beyond fashion. The full collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.”

H&M’s creative advisor added “Alexander Wang is one of the most important voices in fashion today.”  If Alexander Wang x H&M’s event attendees such as Katy Perry, Iggy Azalea, Kate Bosworth and performer Major Lazer (all pictured below) are any indication, expect a line that is fierce and sleek.  After seeing his Fall-Winter collection at NYFW, there was no shortage of 80s throwback long coats, big buttons, bold, neon accent colors.  Perhaps a sign of things to come at H&M on November 6?

 

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London

London is a Senior Editor and Co-Founder of trendboardnyc. He counts among his life's greatest accomplishments hiking to Machu Picchu and being able to play "Sweet Child O' Mine" on that Hello Kitty guitar (which he will one day own).

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