“Through the Americans in China program, the CFDA/Vogue Fashion Fund was able to present the full spectrum of American fashion to the Chinese market – from Rag & Bone’s street influenced designs, to Proenza Schouler’s polished ready-to-wear, to Marchesa’s high evening glamour” – Meridith Melling Burke, Senior Market Editor, Vogue US Putting out several million dollars over the past few years, the CFDA / Vogue Fashion Fund took yet another giant step forward showcasing American designers in China, the world’s fastest growing market.
Three collections were showcased at the Ming Dynasty City Wall Relics Park at the Beijing City Wall. The series of fashion events, which took place June 20-21 supported the “Americans in China” initiative. As described by the fund sponsors, “the CFDA/Vogue Fashion Fund was established to help emerging American design talent find continued success in the business of fashion.”
CFDA Awards winners Jack McCollough and Lazaro Hernandez of Proenza Schouler presented their works along with designers Keren Craig of Marchesa, and David Neville and Marcus Wainwright of Rag & Bone. Representing the Fashion Fund were CFDA CEO Steven Kolb and Vogue US Senior Market Editor Meredith Melling Burke
In a statement, Wainwright alluded to the importance of the Chinese fashion market saying,”[The event has] given us an opportunity to further develop our relations in a very exciting market which has an appetite for luxury designs grounded in craftsmanship.” — Marcus Wainwright
Photo: Designer Jack McCollough of Proenza Schouler and model Ming Xi.