Girl on fire: Mona Bijoor’s JOOR scores $15 mil investment

Mona BijoorThere are many women breaking new ground in fashion. There are increasingly more women making a mark in technology. There are few women doing both like Mona Bijoor and her online wholesale fashion marketplace JOOR which now has 15 million more reasons to succeed.

JOOR has announced a $15 million dollar Series B funding round led by Canaan Partners, with participation from Advance Publications, parent company of Conde Nast and its Fairchild Fashion Media division and existing investors Battery Ventures, Forerunner Partners, and Lerer Ventures.

The concept of JOOR is to build an online nexus where brands and buyers can meet online and create an efficient process in getting product to market. A process that has been slow to adapt to the 3.0 internet age now has an easily accessibly platform. Since launching in 2010, the start-up has inked relationships with over 500 brands and 30,000 retailers. Featured brands include Rag & Bone, 3.1 Phillip Lim, McQ, while retailers ranging from small boutiques to Nieman Marcus who are also on board can connect using an intuitive interface.

Leveraging her experience as a buyer and corporate strategist for such noteworthy fashion firms as Chanel, Elie Tahari and Ann Taylor, Bijoor was able to meet a unique industry demand with her Silicon Alley-based fashion start-up. Mona Bijoor and JOOR have broken ground on an opportunity to grow their global brand with their new investment backing and recently added partners such as fashion show producer IMG making this a developing story worth watching.

Author Description


London is a Senior Editor and Co-Founder of trendboardnyc. He counts among his life's greatest accomplishments hiking to Machu Picchu and being able to play "Sweet Child O' Mine" on that Hello Kitty guitar (which he will one day own).

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