Life Magazine’s tribute to bikinis from the1940s – 1970s

In 1946 the US detonated an atomic bomb in Bikini Atoll, a small island-laden region in the South Pacific.  Though two-pieces had dated back as far as 1400 BC, they had not gained modern popularity until enterprising French designers such as  Louis Réard and Jacques Heim revolutionized summertime with a new look and style.

With Réard’s somewhat abrasive pitch that these “new” designs would “explode” upon the fashion scene like atom bombs in the Pacific, the modern “bikini” was born.

Life Magazine, now an online digital format, has published a bikini retrospective.  Not to be left out TBNYC links you to Life while including our own bikini pictorial featuring vintage beauties Cyd Charisse, and Julie Newmar.   This photo collection is approved for online sharing.  Enjoy and pinterest as you please! Great place to get some #ThrowbackThursday ideas!

See the photo retrospective on Life’s online site by clicking here

trendboardnyc’s vintage bikini pictorial:

From the Life.com article:

On July 5, 1946, less than a week after the United States detonated an atomic bomb above tiny Bikini Atoll in the South Pacific, a Frenchman named Louis Réard — an automobile engineer moonlighting as a fashion designer — introduced to the sunbathing public the world’s smallest swimsuit. Réard called his creation the bikini, a name inspired, he later said, by the sight of women rolling up their bathing suits in order to acquire a more complete tan.

Two-piece swimsuits had been around for decades before Réard came along. In fact, the concept was even far older than that; Greek urns and mosaics created more than 3,000 years ago depict women athletes wearing two-piece outfits. But Réard’s genius was to devise a garment, out of as little fabric as possible, that one could still legally wear in public. (He marketed his new fashion brilliantly, as well — pronouncing, for example, that a bathing suit wasn’t a true bikini unless both pieces could be pulled through a wedding ring.)

Life Magazine

Photo credits: Foxtongue / Foter.com / CC BY-NC-SA, Zellaby / Foter.com / CC BY-NC-ND, carbonated / Foter.com / CC BY-NC-SA, rchappo2002 / Foter.com / CC BY-NC-ND, april-mo / Foter.com / CC BY-NC-SA, joanna tidball / Foter.com / CC BY-NC-ND

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trendboardnyc

trendboardnyc pieces are the result of collaborative work across the editorial team. With an eye towards creative content, comprehensive industry coverage and thoughtful analysis, TBNYC is always seeking new ways to connect with the fashion and design community.

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