“I am so excited to join the long list of both friends and models I admire who have worked with XOXO. It is such a great brand and I’m thrilled to be a part of it.” – Lily AldridgeXOXO announced that it has made American model Lily Aldridge the new face of their upcoming video and print campaigns for their Fall 2013 collection.
Aldridge has made quite a name for herself not only with renowned brand Victoria’s Secret, but also for her marriage to Caleb Followill, front man for chart-topping rockers Kings of Leon.
Aldridge joins a lofty lineage of faces that have been involved with the campaign since the 90s including Tyra Banks, Christy Turlington, Alessandra Ambrosio, Miranda Kerr and most recently Erin Heatherton among notables. XOXO announced in a statement that the new campaign was developed with agency Laspata Decaro.
The campaign will launch in August, and XOXO has provided a video of the Aldridge announcement here: